Physical activity guides for Canadians: messaging strategies, realistic expectations for change, and evaluation.

Item request has been placed! ×
Item request cannot be made. ×
loading   Processing Request
Read More Add to Saved list
  • Author(s): Brawley LR;Brawley LR; Latimer AE
  • Source:
    Canadian journal of public health = Revue canadienne de sante publique [Can J Public Health] 2007; Vol. 98 Suppl 2, pp. S170-84.
  • Publication Type:
    Journal Article; Research Support, Non-U.S. Gov't; Review
  • Language:
    English
  • Additional Information
    • Source:
      Publisher: Springer Nature Country of Publication: Switzerland NLM ID: 0372714 Publication Model: Print Cited Medium: Print ISSN: 0008-4263 (Print) Linking ISSN: 00084263 NLM ISO Abbreviation: Can J Public Health Subsets: MEDLINE
    • Publication Information:
      Publication: Switzerland : Springer Nature
      Original Publication: Ottawa : Canadian Public Health Association
    • Subject Terms:
      Exercise* ; Health Promotion* ; Mass Media* ; Motor Activity* ; Physical Fitness* ; Social Marketing*; Canada ; Communication ; Evidence-Based Medicine ; Guidelines as Topic ; Health Planning Guidelines ; Humans
    • Abstract:
      Physical activity guidelines offer evidence-based behavioural benchmarks that relate to reduced risk of morbidity and mortality if people adhere to them. Essentially, the guidelines tell people what to do, but not why and how they should do it. Thus, to motivate adherence, messages that translate guidelines should convey not only how much physical activity one should attempt and why it is recommended, but also how to achieve such a recommendation. Canada's physical activity guides exemplify how guidelines can be translated. This paper (i) provides a brief overview of the challenges encountered in creating the existing guides and (ii) highlights important practical issues and empirical evidence that should be considered in the future when translating guidelines into messages and disseminating these messages. We draw on the successes of past efforts to translate the goals of physical activity guidelines and on recent literature on messages and media campaigns to make recommendations. Information to motivate people to move toward the goals in physical activity guidelines should be translated into a set of messages that are informative, thought provoking, and persuasive. These messages should be disseminated to the public via a multi-phase social-marketing campaign that is carefully planned and thoroughly evaluated.
    • Number of References:
      78
    • Grant Information:
      R01 CA068427 United States CA NCI NIH HHS
    • Publication Date:
      Date Created: 20080125 Date Completed: 20080212 Latest Revision: 20211020
    • Publication Date:
      20231215
    • Accession Number:
      18213947