Remember Wrong to Eat Right.

PSYCHOLOGICAL research; ICE cream, ices, etc.; DISEASES; PSYCHOLOGISTS; UNIVERSITY of California, Irvine

Reports on psychological experiments involving implanted memories of ice-cream-induced illness. Details of an experiment run by psychologists at the University of California at Irvine in which participants received false summaries of their eating patterns that claim strawberry ice cream had once made them sick; Claim that participants who reflected on the alleged sickness were less willing to eat strawberry ice cream again.