MSNBC and CNN Fight to Dig Out of a Postelection Ratings Hole.

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  • Author(s): Simonetti, Isabella (AUTHOR)
  • Source:
    Wall Street Journal - Online Edition. 12/16/2024, pN.PAG-N.PAG. 1p.
  • Additional Information
    • Subject Terms:
      POLITICAL communication; POLITICAL science; PRESIDENTIAL elections; TELEVISION broadcasting; ALTERNATIVE mass media
    • Abstract:
      Since Donald Trump's election win, MSNBC and CNN have seen significant drops in ratings, while Fox News remains the leader in cable news viewership. Partisan viewers tend to turn away from media outlets when their preferred candidates lose, leading to fluctuations in viewership. MSNBC and CNN are making changes to their lineup and programming in an effort to attract viewers back, as alternative media sources like podcasts gain traction with politically inclined audiences. [Extracted from the article]