Europe's Most Luxurious Hotel Brand Is Heading to St. Tropez.

Oetker Collection, a luxury hotel brand, is expanding its portfolio with a new hotel in St. Tropez set to open in 2027. The hotel aims to maintain an authentic Provencal atmosphere while embodying elegance and glamour. Oetker Collection's growth is fueled by its reputation for high-touch service and exquisite design, attracting ultra-high-net-worth travelers, particularly from North America. The company's competitors, such as Corinthia and Maybourne Hotels Group, are also experiencing significant growth in the ultra-luxury hotel market. [Extracted from the article]

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