Jaguar revamps brand to embrace 'exuberant modernism' amid EV transition.

Jaguar has unveiled a new brand identity centered around "exuberant modernism" as it transitions to focusing on luxury electric vehicles. The rebrand includes a new logo, color scheme, and visual elements, with a focus on challenging convention and inspiring a new generation. The company aims to change consumer perceptions and attract younger drivers, with a bold and future-facing design aesthetic. Jaguar will showcase its new identity at Miami Art Week, emphasizing its commitment to originality and innovation. [Extracted from the article]

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