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Mitch Lyons Wealth inks NIL deal with Ferris women.
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- Author(s): Sanchez, Mark
- Source:
Crain's Grand Rapids Business Journal. 11/11/2024, Vol. 41 Issue 23, p4-4. 2/3p.
- Subject Terms:
- Additional Information
- Subject Terms:
- Abstract:
The article discusses Mitch Lyons Wealth LLC, a retirement planning firm, partnering with Ferris State University's women's basketball team to enter the Name, Image, and Likeness (NIL) market by paying players 500 U.S. Dollar a month to create content for the firm's social media. Topics discussed include the role of NIL in expanding opportunities for student-athletes, the growth of the NIL market, and Lyons' hopes to expand the initiative to other colleges and businesses.
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