ПРОБЛЕМАТИКА МОДИ НА ШПАЛЬТАХ ЧАСОПИСУ «СЕЛЯНКА УКРАЇНИ» / «КОЛГОСПНИЦЯ УКРАЇНИ» (1924–1941 рр.). (Ukrainian)

FASHION ISSUES IN THE COLUMNS OF THE MAGAZINE «SELIANKA UKRAINY» / «KOLHOSPNYTSIA UKRAINY» (1924–1941). (English)

Introduction. The invasion of Ukraine by an aggressor country has emphasized the importance of Ukrainian identity and prompted a reassessment of Soviet Ukrainian fashion journalism, highlighting its distinctiveness and value globally. Relevance of the study. This article examines Soviet women’s press, focusing on fashion, through Ukrainocentric and anti-Bolshevik perspectives. It aims to showcase Ukrainian fashion journalism during the early years of totalitarianism using «Selianka Ukrainy» / «Kolhospnytsia Ukrainy» [«Peasant woman of Ukraine» / «Collective farmer of Ukraine»] as an example and identify unique features in fashion media. Methodology. The study analyzes «Selianka Ukrainy» / «Kolhospnytsia Ukrainy» from 1924 to 1941 using historicism, systematicity, socio-cultural analysis, and historical-anthropological approaches. Results. It has been investigated that materials on fashion in «Selianka Ukrainy» / «Kolhospnytsia Ukrainy» from 1924 to 1941 (52 issues out of 407) were categorized into genres including photo reports, articles, reviews, and practical guides. Topics covered: (1) standards of female beauty in the Ukrainian SSR; (2) handicraft production of clothing/fabrics; (3) clothing models and their manufacturing technology; (4) advice on dressing and caring for clothing; (5) cutting and sewing guides; (6) industrial clothing / fabric production; (7) propaganda of totalitarian fashion; (8) advertising of sewing equipment; (9) schemes for manual embellishment of clothing; (10) schools / courses of cutting and sewing. Conclusions. The peculiarities of fashion coverage in «Selianka Ukrainy» / «Kolhospnytsia Ukrainy» during the period of indigenization, collectivization, and at the beginning of World War II have been clarified. It has been revealed that despite «Selianka Ukrainy» / «Kolhospnytsia Ukrainy» primarily being a party tribune and the most ideologically engaged magazine among other press publications for women in Soviet Ukraine, the fashion issue aimed at the readership of rural areas was covered in small concentrations and filtered through the Bolshevik censorship in the columns of the magazine. [ABSTRACT FROM AUTHOR]

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