Back to the Basics.

The article discusses the basic tenets of the marketing profession in an effort to refocus efforts of marketers and provide value to the organization. The author discusses the importance of capturing and retaining patients, achieving agreement throughout the organization that every employee contributes to the marketing effort, and, ultimately, only results count. In this case, successful marketing will result in increased patient volume. Additionally, the author notes that a successful marketer knows which service lines produce the best margin, market share, patient loyalty, and word of mouth advertising.