Unilever Reaches New Deal on X Ad Spend.

Unilever has reached a new advertising deal with X, removing itself from X's legal push against the Global Alliance for Responsible Media (GARM). X, while still suing GARM and other big brands, has secured expanded ad spend from Unilever. The case revolves around X's claim that GARM advised brands not to advertise on X based on political ideology, rather than brand safety concerns. The outcome of the case could impact X's moderation approach and ad revenue, as well as the broader online advertising landscape. [Extracted from the article]

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