Effects of Users' Motivation on Their Usage of Mobile Cloud Computing.

Mobile cloud computing (MCC) is one of the most visible efforts to take computing technology beyond the use of tools and achieve universal penetration. Mobile and cloud computing are becoming increasingly important in people's daily lives, highlighting the urgent need for new approaches. The motivation of mobile users and the nature of cloud computing make it ideal for developing mobile cloud services. The focus of this paper is on the cognitive, social, and technical motivations that mobile users experience when owning, interacting with, and using mobile devices through MCC. We also explore the moderating role of network externalities between perceived utility of MCC, usage attitudes, and actual use of MCC. The results show that the positive effects of perceived utility and attitudes on mobile cloud computing usage increase gradually with network externalities. This study provides a theoretical basis for academics and practical guidance for service providers to promote MCC. [ABSTRACT FROM AUTHOR]

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