Booze alternatives become mainstream: Mocktails, NA beer, hop water gaining popularity.

The article explores the increasing popularity of alcohol-free alternatives in the beverage industry, such as mocktails, non-alcoholic beer, and hop water. This trend is driven by a shift in societal norms and a growing number of individuals, particularly younger generations, who are choosing to drink less alcohol. These alternatives offer a healthier option for those who still want to socialize and enjoy drinks without the negative effects of alcohol. The zero-proof segment of the industry is expected to continue growing, and it is being embraced by chefs and establishments as a way to cater to diverse preferences and dietary needs. In the Inland Northwest, there is also a growing community of sober and sober-curious individuals seeking alcohol-free nightlife options. PNW Hop Water, a company based in the Pacific Northwest, has found success with their non-alcoholic hop water, appealing to a wider market beyond beer drinkers. They plan to expand production to meet the increasing demand. [Extracted from the article]

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