Where Does CRM Adoption Stand Today? From data-entry drudgery to making people's work lives easier (and more productive).

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    • Abstract:
      The article discusses the current state of CRM adoption and how it has evolved over the years. In the early days, CRM adoption was focused on usage and data population, which often led to low productivity and morale. However, as CRM platforms evolved and became more accessible and flexible, adoption increased as teams realized they could use CRM in a way that was purpose-built for their specific needs. Financial services and cloud technology providers have been the clear winners in CRM adoption, while professional services providers, such as legal and consulting organizations, have struggled with the value proposition of CRM. Overall, CRM adoption varies across industries and continues to evolve. [Extracted from the article]
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