Are men's and women's college basketball players "Pigouvian" exploited?

Using total revenue, previous research finds college basketball players generate millions of dollars in marginal revenue product (MRP). We are skeptical of using total revenue data. Instead, we use total variable revenue since using fixed revenues can over‐estimate a team's marginal revenue and therefore a player's MRP. Comparing MRP to the players average grant‐in‐aid, we find that for public Division I universities, a little over one‐quarter of men's basketball players are exploited and a little over one‐tenth of women's basketball players are exploited. [ABSTRACT FROM AUTHOR]

Copyright of Managerial & Decision Economics is the property of Wiley-Blackwell and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)