Vutter weitet Listungen im Handel aus: Landguth bringt veganes Hundefutter voran – Startups und Eigenmarken treiben die Nische – Konzerne halten sich zurück.

AUSTRIA; SWITZERLAND

The German animal food producer Landguth is expanding the listings for its vegan dog food brand Vutter. The products are already available at various retailers such as Globus Baumarkt, dm, Rossmann, and Fressnapf. Landguth also plans to enter the markets in Austria and Switzerland. The company expects vegan pet food to gain importance and aims to take a leading role with the Vutter brand. The market for plant-based pet food is growing worldwide, and a growth of almost 5 percent is expected in Germany as well. The market-leading manufacturers Nestlé Purina and Mars Petcare do not offer vegan dog food, but the range in retail has significantly increased through startups and private labels. Landguth plans to expand the distribution of Vutter in online, specialty, and grocery stores, and also to enter the international market. [Extracted from the article]

Landguth hat mit seiner veganen Tierfutter-Marke Vutter große Pläne. Der Marktstart in Deutschland läuft nach Plan. Als Nächstes will der Hersteller nach Österreich und in die Schweiz vorstoßen. [ABSTRACT FROM AUTHOR]

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