Small Agency of the Year: Investment in tech innovation pays off.

Exverus Media, the Gold winner of the Small Agency of the Year in Media, has demonstrated that a brand doesn't need to be a top spender to adopt a modern approach to media. The agency has utilized AI, measurement, and data innovations to cater to its clients with a spending range of $3 million to $50 million. Exverus Media has experienced significant growth, with a 53% increase in revenue and a 30% increase in headcount in 2023. The agency has successfully implemented AI-driven marketing strategies, such as social commerce, retail media networks, and retail ad formats in CTV, to achieve unique business outcomes for its clients. Two notable examples include increasing foot traffic to local pet shops for Stella & Chewy's and targeting young gamers and streaming viewers for New Belgium Brewing's Voodoo Ranger, resulting in increased sales and awareness for both brands. [Extracted from the article]