Hettich India launches new brand campaign to drive its new positioning of 'Magical Interior Experiences'.

Hettich India, a leading luxury furniture fitting solutions brand, has launched a new brand campaign called 'Magical Interior Experiences' to shift industry and brand perceptions. The campaign aims to create an emotional connection with consumers by infusing a sense of wonder and enchantment into the brand narrative. YouTube and Shopee have partnered to launch an online shopping service in Indonesia, with plans to expand in Southeast Asia to compete with a rival operator owned by TikTok. British advertising group M&C Saatchi has seen a 26% rise in first-half profit due to improved client spending, cost-saving measures, and asset disposals. [Extracted from the article]

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