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Transforming: THE VIDEO STREAMING INDUSTRY.
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- Author(s): Guille, Mathias
- Source:
TVB Europe. Sep2024, p55-56. 2p.
- Subject Terms:
- Additional Information
- Abstract:
The article discusses the transformation of the video streaming industry and the role of cloud-based Software as a Service (SaaS) solutions in meeting the demands of video service providers. The global SaaS online video platforms market is expected to see significant growth, reaching $33.2 billion by 2027. Cloud-based SaaS solutions offer benefits such as increased speed to market, flexibility, monetization, and personalization. These solutions also help reduce infrastructure costs, enable scaling to meet demand for popular events, and provide opportunities for targeted advertising and global reach. The article emphasizes that embracing cloud-based SaaS solutions is crucial for media companies and professionals to maintain a competitive edge and drive revenue growth in the video streaming industry. [Extracted from the article]
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