NBCUniversal's Paris Olympics Sales Beat Tokyo's $1.25 Billion.

Comcast's NBCUniversal has announced that advertising revenue for the Paris Olympics and Paralympics has exceeded the record $1.25 billion generated by the Tokyo 2020 Games. The strong ratings of the Paris Olympics have led to increased demand for unsold advertising slots. The opening ceremony attracted over 28.6 million viewers, the largest audience since London 2012, and prime-time viewership in the first four days averaged 33.8 million, a 77% increase compared to Tokyo. The favorable time zone for the US has contributed to the higher viewership. NBCUniversal has also introduced programmatic digital spots for potential advertisers, allowing smaller businesses to bid for geographically targeted advertising slots. The company has partnered with celebrities to enhance the appeal of the Olympics, and has shared shorter videos on social media to cater to viewers' preferences. Around 25% of ad revenue came from digital platforms, double the sales of Tokyo, and NBCUniversal expects this share to grow to 35-40% by the 2028 Los Angeles Games. The company is already learning from the Paris Olympics as it prepares for the future. [Extracted from the article]

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