Getting the Word Out.

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  • Author(s): Stewart, Sophia (AUTHOR)
  • Source:
    Publishers Weekly. 4/19/2022, Vol. 269 Issue 17, p36-43. 8p. 2 Color Photographs, 1 Cartoon or Caricature.
  • Additional Information
    • Subject Terms:
      Online social networks; Digital technology; Publishing; Business & politics; Tourism websites; Best sellers
    • Abstract:
      This article explores the evolution of book promotion and publicity, specifically focusing on the shift from traditional book reviews to digital media platforms. It discusses the exclusivity of the book review industry and the emergence of literary blogs as an alternative. The article also examines the role of social media, such as Twitter and Instagram, in book publicity and the increasing importance of authors' online presence. It highlights the rise of reader-generated content on platforms like YouTube and Instagram, where book communities have formed. The article discusses the changing landscape of book publicity and the rise of influencers, such as BookTubers and Bookstagrammers, in providing book recommendations. It also explores the growing influence of TikTok's BookTok segment and the impact of celebrity book clubs, like Reese's Book Club. The article emphasizes the democratization of book reviewing and the challenges faced by publishers in shaping a book's narrative in the age of social media. [Extracted from the article]