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West Ashley Library
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SINGLES: The Challenge for Brands to Understand their Consumption through Social Networks in Spain.
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- Author(s): SEBASTIÁN MORILLAS, ANA; MARTÍN SOLADANA, IRENE
- Source:
Visual Review; 2024, Vol. 16 Issue 4, p123-136, 14p- Subject Terms:
- Source:
- Additional Information
- Subject Terms:
- Abstract: Times have changed and we are experiencing a real demographic and technological revolution, in which the single person, also known as the single, is not only a synonym for free, happy and rich, but also has a high consumption of Internet and social networks. In Spain, the growth of this social group has turned it into a community with consumer behaviour that is relevant for companies. The analysis of communication and marketing strategies, especially those related to online shopping and social media consumption, is key for brands to connect with this target group and offer them what they need. [ABSTRACT FROM AUTHOR]
- Abstract: Copyright of Visual Review is the property of Eagora Science and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)
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