From Tech to Timeless.

Poonam Thimmaiah, the founder of Maalicious Jewelry, empowers artisans through her jewelry designs that showcase Indian craftsmanship. Her love for beauty and craft was nurtured by her upbringing in India, where she experienced different states and cultures. After a personal tragedy, Poonam turned her grief into creativity and started her jewelry business. She collaborates closely with artisans, particularly in Jaipur, to bring her designs to life and represent her cultural heritage. Her designs blend tradition and modernity, preserving age-old techniques while catering to contemporary women. Despite the challenges she faces as an immigrant and person of color in the fashion world, Poonam remains determined to make her brand a global representation of Indian workmanship. [Extracted from the article]

Copyright of Seema is the property of Jayaram, LLC dba Seema and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)