MARRIOTT INTERNATIONAL: TAPPING INTO THE MOMENTUM OF CANADIAN MARKET.

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    • Subject Terms:
      MARRIOTT International Inc.
    • Abstract:
      Marriott International is tapping into the momentum of the Canadian market by offering distinctive and unique experiences through lifestyle brands like Autograph Collection and Tribute Portfolio hotels. The hotel industry in Canada is recovering and experiencing a normalization, with a strong market expected throughout 2024. Marriott Bonvoy currently has 275 hotels in Canada across 21 brands, with 90 hotels in the pipeline. The company is focusing on the leisure and lifestyle market, catering to travelers who want integrated destination experiences. COVID-19 has led to an increase in "bleisure" travel, where guests blend business with leisure. Travel advisors continue to play a vital role for Marriott, and the company has resources and preferred programs for them. Marriott sees the upper midscale and extended stay segments as underserved and is addressing this with brands like Fairfi eld by Marriott and TownePlace Suites by Marriott. Moxy Hotels, a new brand, offers a playful hotel experience for the young at heart and is planned for future openings in Vancouver, Montreal, and Ottawa. Marriott Bonvoy is a travel program that offers access to over 30 hotel brands and 10,000 destinations worldwide, with localized partnerships and exclusive experiences for Canadian members. The outlook for Canadian leisure travel demand in 2024 is strong, particularly in destinations like Vancouver Island, the Okanagan Valley, Atlantic Canada, and the Niagara Region. [Extracted from the article]
    • Abstract:
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