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9 a.m. - 5 p.m.
Phone: (843) 766-6635
Wando Mount Pleasant Library
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Village Library
9 a.m. - 1 p.m.
Phone: (843) 884-9741
St. Paul's/Hollywood Library
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Phone: (843) 889-3300
Otranto Road Library
9 a.m. - 5 p.m.
Phone: (843) 572-4094
Mt. Pleasant Library
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McClellanville Library
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Keith Summey North Charleston Library
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John's Island Library
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Hurd/St. Andrews Library
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Folly Beach Library
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*open the 2nd and 4th Saturday
*open the 2nd and 4th Saturday
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Dorchester Road Library
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Phone: (843) 552-6466
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El consumo de radio generalista en España: factores sociodemográficos e ideológicos influyentes. (Spanish)
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- Author(s): Serna-Ortega, Álvaro; Castillero-Ostio, Elizabet; Moreno-Cabanillas, Andrea
- Source:
Estudios sobre el Mensaje Periodistico; abr-jun2024, Vol. 30 Issue 2, p363-373, 11p- Subject Terms:
- Source:
- Additional Information
- Alternate Title: Generalist radio consumption in Spain: influential sociodemographic and ideological factors. (English)
- Subject Terms:
- Abstract: In a challenging context of digitalisation, it is essential to understand how this affects media consumption. This research analyses the consumption of generalist radio in Spain, focusing on the influence of sociodemographic and ideological factors on listener preferences. A quantitative approach is adopted, using surveys to collect data on consumption habits, station preferences, and characteristics of 385 individuals. The results of the Binary Logistic Regression (BLR) indicate that variables such as level of education, nationality, and socioeconomic status have predictive potential for generalist radio consumption. Additionally, a statistically significant correlation was found between listener ideology and their preference for certain radio stations. In conclusion, the study shows the importance of these factors in radio consumption. It suggests the need to implement strategies aimed at younger audiences and to continue adapting to the changing and challenging media environment. [ABSTRACT FROM AUTHOR]
- Abstract: En un contexto de retos por la digitalización, es esencial entender cómo esto afecta al consumo de medios. Esta investigación analiza el consumo de la radio generalista en España y se centra en la influencia de factores sociodemográficos e ideológicos en las preferencias de los oyentes. Se adopta un enfoque cuantitativo que recurre a encuestas para recopilar datos sobre hábitos de consumo, preferencias de emisoras y características de 385 individuos. Una Regresión Logística Binaria (RLB) revela que el nivel de estudios, la nacionalidad y la condición socioeconómica son variables con potencial predictivo sobre el consumo de radio generalista. A su vez, se identifica una correlación estadísticamente significativa entre la ideología de los oyentes y su preferencia por ciertas emisoras. En conclusión, el estudio demuestra la relevancia de estos factores en el consumo de radio, sugiriendo la necesidad de implementar estrategias dirigidas a audiencias jóvenes y de continuar el proceso de adaptación al entorno mediático. [ABSTRACT FROM AUTHOR]
- Abstract: Copyright of Estudios sobre el Mensaje Periodistico is the property of Universidad Complutense de Madrid and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)
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