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Hurd/St. Andrews Library
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Aproximación a la conformación lingüística y discursiva del anuncio comercial impreso en el siglo XIX.
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- Author(s): LEAL ABAD, ELENA1
- Source:
RILCE. Revista de Filología Hispánica. 2024, Vol. 40 Issue 2, p784-818. 35p. - Source:
- Additional Information
- Alternate Title: Approach to the Linguistic and Discursive Configuration of the Commercial Advertisement Printed in the Nineteenth Century.
- Subject Terms:
- Subject Terms:
- Abstract: El trabajo se inserta en un ámbito prácticamente inexplorado como es el del análisis de los rasgos lingüísticos y de las estrategias discursivas característicos de los géneros de nueva creación a que dieron origen las primeras publicaciones periódicas. A partir del análisis de un conjunto de anuncios impresos, conformado por una muestra de 1389 ejemplos extraídos de La Correspondencia de España (2/1/1860-27/6/1925), uno de los primeros periódicos que inicia el periodismo de empresa en España, se rastrean, dentro del marco teórico y metodológico de las tradiciones discursivas (TD), usos morfosintácticos especializados caracterizadores de estos contextos discursivos de carácter infopersuasivo con el objetivo de identificar posibles patrones de comportamiento idiomático de ámbito secuencial en el nivel morfosintáctico, tomando en consideración distintas tipologías de anuncios impresos que se configuran discursivamente de manera diferente en función de su perfil concepcional (distancia vs. inmediatez comunicativas) y de la adecuación pragmática a los objetivos comunicativos de cada caso. [ABSTRACT FROM AUTHOR]
- Abstract: Along the lines of the analyses about secondary genres derived from news texts, this study focuses on the discursive shaping of the nineteenth century printed advertisements. The interest in such texts arises from the need to analyze the historical shaping of advertising discourse, which from the very beginning has allowed for the coexistence not only of an informative purpose but also, jointly, of a persuasive aim which favors the appearance of linguistic features and discursive strategies. We use a corpus made up of printed advertisements published (1389 examples in total) in La Correspondencia de España (2/1/1860-27/6/1925), one of the first newspapers to initiate business journalism in Spain. We trace, within the discourse tradition’s paradigm, different typologies of printed advertisements configured discursively in a different way depending on their profile (communicative distance vs. communicative immediacy) and pragmatic accommodation to the communicative purposes. [ABSTRACT FROM AUTHOR]
- Abstract: Copyright of RILCE. Revista de Filología Hispánica is the property of Servicio de Publicaciones de la Universidad de Navarra, S.A. and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)
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