Buy Black: How Black Women Transformed US Pop Culture.

Black women; Black people; Women's roles; Black children

In the book review "Buy Black: How Black Women Transformed US Pop Culture" by Aria Halliday, the author explores the significant role of Black women in shaping US pop culture and consumption practices since the 1960s. Halliday discusses how Black women have been consumers, cultural producers, and objects of consumption, influencing trends and perceptions of Black femininity. The author examines the impact of pop culture artifacts like dolls, fairy-tale narratives, and women in hip-hop, highlighting the challenges faced by Black women cultural producers in a capitalist and White-dominated industry. Halliday also addresses the complexities of creating representations and competing in mainstream markets, which can involve reinforcing existing narratives and commodifying Blackness. [Extracted from the article]