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E-Commerce in Brazil: An In-Depth Analysis of Digital Growth and Strategic Approaches for Online Retail.
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- Author(s): Veiga, Claudimar Pereira da; Veiga, Cássia Rita Pereira da; Michel, Júlia de Souza Silva; Di Iorio, Leandro Ferreira; Su, Zhaohui
- Source:
Journal of Theoretical & Applied Electronic Commerce Research; Jun2024, Vol. 19 Issue 2, p1559-1579, 21p- Subject Terms:
- Source:
- Additional Information
- Subject Terms:
- Abstract: This article delves into Brazil's rapidly expanding e-commerce sector, emphasizing its significant growth and evolving dynamics. Employing a meta-narrative review and a convergence-coding matrix, this research systematically analyzes and integrates findings from the existing literature to reveal critical industry patterns. The analysis identifies four pivotal clusters: consumer behavior, e-commerce structure, product distribution, and environmental sustainability. These elements collectively offer a comprehensive view of Brazil's present and future e-commerce directions. This study underscores the imperative for strategies responsive to changing consumer behaviors, technological advancements, and environmental concerns. It also furnishes practical insights for enhancing online retail consumer engagement, logistical efficiency, and sustainability. Furthermore, this research advocates for e-commerce as a vehicle for digital inclusion, calling for policies that promote equitable access to online markets. This underscores its broader socio-economic importance, suggesting a path forward for stakeholders in shaping a more inclusive and sustainable e-commerce ecosystem. [ABSTRACT FROM AUTHOR]
- Abstract: Copyright of Journal of Theoretical & Applied Electronic Commerce Research is the property of MDPI and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)
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