Mill Releases Data on Household Food Waste and Consumer Behavior Change at Home.

FOOD waste; CONSUMER behavior; DATA release; HOUSEHOLDS; FOOD waste recycling; YOUNG consumers

Mill, an award-winning food-recycling system, has released data on household food waste and consumer behavior change at home. The data, which represents the largest and most accurate look at food waste behavior in homes, shows that Mill is increasing awareness of food waste, driving consumer behavior changes, and providing opportunities for people to save money and reduce waste. The data reveals that the median Mill household added around 5.5 pounds of food scraps per week, with a 20% reduction in food waste over the first four months of use. Mill's insights have important implications for researchers, waste management leaders, and advocates seeking to measure and impact food waste behavior. [Extracted from the article]

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