The UK on-trade is still failing to grasp the low-and-no opportunity.

A report by research consultancy KAM reveals that the UK's low-and-no alcohol market is growing, with consumers drinking less alcohol and opting for moderation. The report found that consumers are increasingly looking for alcohol-free options and that venues that fail to offer a good range of low-and-no drinks are missing out on potential customers and sales. The report estimates that improving the range of low-and-no drinks on offer could generate an additional 109 million pub visits a year in the UK. However, the report also highlights that the hospitality industry has been slow to adapt to this trend, with many venues lacking in non-alcoholic options. [Extracted from the article]

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