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Gender, neoliberal rationality, and anti-aspirational temporality: women's resistance to the quest for beauty in Taiwan.
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- Author(s): Keyser-Verreault, Amélie
- Source:
Asian Anthropology (1683478X); Jun2024, Vol. 23 Issue 2, p111-127, 17p- Subject Terms:
- Source:
- Additional Information
- Subject Terms:
- Abstract: This paper examines urban and well-educated Taiwanese women's resistance to the dominance of the valorization of female appearance, providing ethnography of undoing beauty in East Asia's era of post-developmentalism. Findings reveal the importance of the factor of time in their resistance to bodily grooming. First, participants have a "holistic" understanding of "doing beauty"; they consider this set of gender inequalities "chrono-normativity," which serves as a vector of social control. Second, the burden of long-term sustainability of aesthetic investment often turns into an unbearable weight that includes an endless quest for extreme slenderness, the exhausting immaterial labor of enacting cuteness and hetero-likability, and the difficulty of long-term financial affordability. Third, due to a bleak economic outlook and strong gender inequalities, disapproval of the quest for beauty showcases women's rejection of pursuing market success based on an aspirational and future-oriented temporality. Participants' "lying down" attitude and their emphasis on "assured little happiness" are witness to an anti-aspirational temporality, since women seek a present-focused and non-dominated experience of temporality. I argue that this anti-aspirationalism should be seen as an alternative configuration of neoliberal rationality where the care of the self and its ethos of individualism eclipse the pursuit of economic productivity. [ABSTRACT FROM AUTHOR]
- Abstract: Copyright of Asian Anthropology (1683478X) is the property of Routledge and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)
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