CUSTOMER EXPERIENCE IN THE AGE OF AI: In the ever-evolving landscape of customer experience, artificial intelligence has emerged as a game-changer.

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    • Abstract:
      The article focuses on the transformative impact of artificial intelligence (AI) on customer experience (CX), highlighting its role in personalizing interactions, improving operational efficiency, and enhancing customer satisfaction through predictive analytics and automated systems. It discusses how AI tools like chatbots and sentiment analysis are being employed across industries to streamline processes and drive engagement.