Probiotics pump up the volume.

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    • Abstract:
      Surveys the probiotics drinks industry, characterized as a small, but profitable and expanding part of the dairy beverages market worldwide. Pioneers in probiotic drinks which includes Yakult; Product introductions in the European market; Competition from Unilever's Flora Pro; United States market; Importing of Yakult from Mexico to the U.S. INSETS: Probiotics joint venture aims at India;Drinking yogurts delivering.