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Digitalisierung als Chance für die globale Wettbewerbsfähigkeit. (German)
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- Author(s): Riess, Victoria
- Source:
Changement; summer2024, Issue 5, p64-67, 4p- Subject Terms:
- Source:
- Additional Information
- Abstract: The article "Digitalization as an opportunity for global competitiveness" by Victoria Riess deals with the significance of digitalization for telecommunications companies. The author evaluates the state of digitalization and digital transformation of telecommunications companies based on a digital maturity model. Recommendations for digital transformation are given, such as expanding digital tools for customer retention and creating open innovation spaces. Gaps in customer communication, digital strategy, and operational business are also identified. The article recommends three solutions to overcome deficiencies in the strategic management of telecommunications companies: the further development of the data ecosystem and the establishment of a talent ecosystem, transforming companies into agile organizations, and enabling cultural change management. It is recommended to improve collaboration between company functions and promote cross-departmental collaboration in the form of digital projects. Telecommunications companies have great technologies and applications, work with customers, and use AI for data analysis. It is suggested to create an AI center for open innovation and offer a data analysis consulting service. The companies have gradually implemented AI, RPA, and advanced analytics in their operational processes but should utilize real-time predictive analytics. It is recommended to use predictive analytics, low-code platforms, AI chatbots, and RPA to increase operational efficiency. Telecommunications companies have already developed business opportunities in smart cities and should expand on these and develop strategic partnerships. It is recommended to identify deficiencies in strategic management and implement operational strategies to address them. [Extracted from the article]
- Abstract: Der Artikel "Digitalisierung als Chance für die globale Wettbewerbsfähigkeit" von Victoria Riess beschäftigt sich mit der Bedeutung der Digitalisierung für Telekommunikationsunternehmen. Die Autorin bewertet den Stand der Digitalisierung und der digitalen Transformation von Telekommunikationsunternehmen anhand eines digitalen Reifegradmodells. Es werden Empfehlungen zur digitalen Transformation gegeben, wie zum Beispiel der Ausbau digitaler Werkzeuge für die Kundenbindung und die Schaffung von offenen Innovationsräumen. Es werden auch Lücken in den Bereichen Kundenansprache, Digitalstrategie und operativem Geschäft identifiziert. Der Artikel empfiehlt drei Lösungen zur Überwindung der Defizite im strategischen Management von Telekommunikationsunternehmen: die Weiterentwicklung des Datenökosystems und den Aufbau eines Talentökosystems, die Umwandlung der Unternehmen in agile Organisationen und die Befähigung zum Management des kulturellen Wandels. Es wird empfohlen, die Zusammenarbeit zwischen den Unternehmensfunktionen zu verbessern und abteilungsübergreifende Zusammenarbeit in Form von digitalen Projekten zu fördern. Telekommunikationsunternehmen verfügen über großartige Technologien und Anwendungen, arbeiten mit Kunden zusammen und setzen KI für Datenanalyse ein. Es wird vorgeschlagen, ein KI-Zentrum für offene Innovationen zu schaffen und einen Beratungsservice für Datenanalyse anzubieten. Die Unternehmen haben schrittweise KI, RPA und fortgeschrittene Analytik in ihren Betriebsprozessen implementiert, sollten jedoch prädiktive Analysen in Echtzeit nutzen. Es wird empfohlen, prädiktive Analytik, Low-Code-Plattformen, KI-Chatbots und RPA einzusetzen, um die betriebliche Effizienz zu steigern. Telekommunikationsunternehmen haben bereits Geschäftsmöglichkeiten in Smart Cities entwickelt und sollten diese ausbauen und strategische Partnerschaften entwickeln. Es wird empfohlen, die Defizite im strategischen Management zu identifizieren und operative Strategien umzusetzen, um diese zu schließen. [Extracted from the article]
- Abstract: Copyright of Changement is the property of Solutions by HANDELSBLATT MEDIA GROUP GmbH and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)
- Abstract:
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