Celebrity Fashion Marketing: Developing a Human Fashion Brand.

The article "Celebrity Fashion Marketing: Developing a Human Fashion Brand" by Fykaa Chan and Angela Lee explores how celebrities influence fashion and consumer trends. The authors examine the concept of celebrities as "Human Fashion Brands" and analyze the promotion of fashion using celebrities to shape consumer fashion decisions. The book discusses the interactions between three key stakeholders: the fashion celebrity, the fashion celebrity marketer, and the fashion consumer. It also presents a "Human Fashion Brand Model" to study the impact of celebrities on fashion. The book offers valuable insights for students studying fashion business, celebrity fashion, influencer marketing, fashion marketing, fashion brand management, and consumer behavior. [Extracted from the article]

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