Brown-Forman plays down Cannabis, GLP-1 drugs impact on US spirits.

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    • Abstract:
      Brown-Forman, a major US spirits company, has downplayed the impact of cannabis consumption and GLP-1 weight-loss drugs on the decline in US spirits sales. The CEO of Brown-Forman stated that these factors, along with behavioral changes of Gen Z, are long-term challenges for the spirits industry but do not currently affect consumer behavior or the state of the spirits business in the US. The company reported a 4% decrease in US net sales in its 2023-2024 fiscal year, attributing it to factors such as supply chain issues and changes in distributor and retail ordering patterns. Brown-Forman expects trends to improve in the fall or winter. [Extracted from the article]
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