Assessment of the effect of covid – 19 situation on digital marketing.

When it comes to digital marketing, the global pandemic of Covid-19 has affected the industry at all levels, from global to regional to local. In contrast to other fields such as economics, human resource management, etc., this impact was largely positive. Other than making customers and marketers nervous, the virus caused behavioural changes like working remotely, staying indoors more often, and adopting home-schooling. It also caused people to learn new recipes from the internet and to pay more attention to sanitation and well-being. They also avoided crowded areas and used social media more frequently. All of these changes were a result of the virus, and all of them were positive. Digital platforms and digital content completely dominated the shift in consumer behaviour, offering marketers and brands more opportunities than ever before to connect with customers digitally. It was possible to make money off of social media because of the increased engagement and demand for digital content. This had the unintended consequence of forcing digital marketers to implement their tactics with social responsibility and awareness. This study's goal is to shed light on, analyze, and explain the impact of the covid-19 epidemic on digital media in order to help policymakers make better decisions. [ABSTRACT FROM AUTHOR]

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