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Folly Beach Library
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Wando Mount Pleasant Library
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Hurd/St. Andrews Library
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Assessment of the effect of covid – 19 situation on digital marketing.
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- Author(s): Dattatreyulu, Chebolu; Krishna, C. Balarama; Geetha, Manoharan
- Source:
AIP Conference Proceedings; 2024, Vol. 2971 Issue 1, p1-6, 6p- Subject Terms:
- Source:
- Additional Information
- Abstract: When it comes to digital marketing, the global pandemic of Covid-19 has affected the industry at all levels, from global to regional to local. In contrast to other fields such as economics, human resource management, etc., this impact was largely positive. Other than making customers and marketers nervous, the virus caused behavioural changes like working remotely, staying indoors more often, and adopting home-schooling. It also caused people to learn new recipes from the internet and to pay more attention to sanitation and well-being. They also avoided crowded areas and used social media more frequently. All of these changes were a result of the virus, and all of them were positive. Digital platforms and digital content completely dominated the shift in consumer behaviour, offering marketers and brands more opportunities than ever before to connect with customers digitally. It was possible to make money off of social media because of the increased engagement and demand for digital content. This had the unintended consequence of forcing digital marketers to implement their tactics with social responsibility and awareness. This study's goal is to shed light on, analyze, and explain the impact of the covid-19 epidemic on digital media in order to help policymakers make better decisions. [ABSTRACT FROM AUTHOR]
- Abstract: Copyright of AIP Conference Proceedings is the property of American Institute of Physics and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)
- Abstract:
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