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Ethical Consumers and Low-Income Sellers on China's Reward-Based Crowdfunding Platforms: Are Poverty Alleviation Campaigns More Successful?
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- Author(s): Xing, Chao1,2 (AUTHOR); Zhang, Yuming2 (AUTHOR) ; Tripe, David3 (AUTHOR)
- Source:
Journal of Business Ethics. May2024, Vol. 191 Issue 4, p793-810. 18p.- Subject Terms:
- Source:
- Additional Information
- Subject Terms:
- Abstract: We explore success drivers of reward-based crowdfunding for poverty alleviation in China. The results from our econometric modeling using data from 4375 reward-based crowdfunding campaigns suggest that poverty alleviation campaigns, as compared to ordinary ones, benefit from higher funded amounts, larger backer numbers, and greater success rates. The results also suggest that poverty alleviation campaigns perform better when the products sold originate from poorer (as compared to wealthier) regions and when price premiums are lower (as compared to higher). We corroborate important findings from the field study with an experimental study, showing that the consumer's feeling of warm glow accounts for the positive effects of poverty alleviation campaigns (as compared to ordinary) campaigns. We expand the applications of warm-glow theory into the context of reward-based crowdfunding campaigns for poverty alleviation and offer new insights into success drivers of such campaigns. [ABSTRACT FROM AUTHOR]
- Abstract: Copyright of Journal of Business Ethics is the property of Springer Nature and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)
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