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Closed

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9 a.m. - 8 p.m.

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9 a.m. - 8 p.m.

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Which Way Does Your Content Marketing Contractor Pendulum Swing These Days?

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Author(s): POPHAL, LINDA
Source:
Information Today. Jun2024, Vol. 41 Issue 6, p31-32. 2p. 1 Color Photograph.

Additional Information
- Subject Terms:
  COST control; CONTRACTING out; ARTIFICIAL intelligence; MARKETING; INFORMATION resources; STRATEGIC planning; EMPLOYEE recruitment; BUDGET; INFORMATION resources management
- Abstract:
  The article explores the shifting dynamics of content creation budgets, noting a current trend towards in-house talent utilization. Topics include budget cuts prompting strategic reassessment, the integration of generative AI for efficiency, and the benefits of both in-house and contracted content creation approaches for agility and innovation.

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