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ソーシャルメディア上での再投稿を促進する他者の反応 --Q&Aサイトにおける質問投稿の場合--
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- Author(s): 佐々木舞香1 ; 石橋敬介2 ; 尾崎幸謙3
- Source:
Kodo Keiryogaku. 2023, Vol. 50 Issue 2, p81-95. 15p.
- Subject Terms:
- Additional Information
- Alternate Title:
The Responses to Encourage Reposting on So cial Media: In Case of Questions Posted on the Q&A Site.
- Abstract:
For Q&A site, increasing the number of times users post, in other words, encouraging them to repost questions is important to strengthen the loyalty to the site. To encourage users on the Q&A site to repost questions, it is necessary for its management company to give efficiently points to users, which the company offers them as incentive to post. This study aimed to analyze what kind of answers makes it easier for the questioner to post the next question in a short period. The data to be analyzed is the questions and answers data of Q&A website. Considering the response to the question as an intervention, propensity score matching is used for this analysis to balance the covariates between intervention group and non-intervention group. Also, we propose to balance the unobserved heterogeneity of the questioners by incorporating different random intercepts for each questioner into the model of the propensity score calculation. The result of this study can be used to propose Q&A site management companies the way of giving points effectively to promote questions. [ABSTRACT FROM AUTHOR]
- Abstract:
Copyright of Kodo Keiryogaku is the property of Behaviormetric Society and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)
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