Bridging legacies: An integrated approach to promoting the Lowery collection.

Item request has been placed! ×
Item request cannot be made. ×
loading   Processing Request
Read More Add to Saved list
  • Additional Information
    • Subject Terms:
      LIBRARY materials; SOCIAL media; CIVIL rights; MARKETING strategy; ATLANTA University Center (Ga.)
    • Abstract:
      The Atlanta University Center Robert W. Woodruff Library used both digital and traditional marketing to promote the Joseph Echols and Evelyn Gibson Lowery Collection, an invaluable civil rights history archive. Leveraging social media, particularly Instagram Reels, resulted in a 334% increase in engagement, demonstrating the effectiveness of meeting diverse audiences online. Additionally, traditional methods, including presentations, radio interviews, and community events, complemented the digital strategy to reinforce the importance of having an integrated approach to promoting archival collections. [ABSTRACT FROM AUTHOR]
    • Abstract:
      Copyright of Public Services Quarterly is the property of Taylor & Francis Ltd and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)