How Online Shopping Is Saving the Bricks-and-Mortar Store.

Bricks-and-mortar stores are thriving by integrating their properties with the online shopping experience. Shoppers are visiting stores to see, touch, or try on items before ordering them online, and retailers are using their stores as fulfillment hubs for online orders. Nearly 42% of e-commerce orders last year involved stores, up from about 27% in 2015. Physical stores are making a comeback because they are expensive and difficult to attract and retain customers without them. The pandemic has accelerated the integration of online and in-store shopping, with many customers now expecting options like curbside pickup. [Extracted from the article]

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