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Sierra Bodor: Director of U.S. vaccines communications GSK.
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- Abstract:
The article profiles Sierra Bodor, highlighting her groundbreaking work in public health communications, where she has pioneered creative and impactful approaches to addressing complex health issues. Bodor's campaign, Sideline RSV, aimed to raise awareness about RSV among older adults through strategic partnerships and grassroots efforts, resulting in significant media coverage and impressive audience engagement.
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