How could 100,000 Teslas, Wall Street smarts and Tom Brady add up to a disaster for Hertz?

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    • Subject Terms:
      BRADY, Tom, 1977-
    • Abstract:
      The article talks about the strategy employed by Tom Wagner and Greg O'Hara, owners of rental-car giant Hertz Global Holdings Inc. which was filled with countless miscalculations that only added up to a disaster for the company that was on the brink of bankruptcy during the first two months of COVID-19. Cited are how Hertz's massive bet on electrification, hiring of Walt Street executives and getting Super Bowl champion Tom Brady as an endorser proved to be a catastrophe for Hertz.