AI and Unified Data: Balancing Tech with Personal Touch.

According to a study by WealthManagement.com, wealth managers in 2024 are focused on acquiring more clients, deepening relationships, and enhancing the client experience. To achieve these goals, advisors should prioritize the use of artificial intelligence (AI) and unified data. AI can provide personalized content, enhance operational efficiency, and uncover growth opportunities. By unifying disparate data on a single platform, firms can create cohesive digital experiences, customize the client journey, and drive stronger customer connections. Effective data capabilities are also crucial for informing advisors' decision-making and gaining a competitive edge. However, many advisors still have limited access to data and are working to enhance their data-handling capabilities. By integrating AI and connected data, advisors can automate tasks, manage customer queries, and identify valuable opportunities for engagement and customized financial advice. It is important for firms to use AI to augment advisor expertise rather than replace it. The successful integration of AI and data unification technology can enhance client satisfaction and long-term business results. [Extracted from the article]