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Analyzing the Relationship between Online Purchasing Behavior and Levels of Educational Attainment in the Slovak Republic.
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- Author(s): Fedorko, Richard; Kizák, Mikuláš; Župina, Dárius
- Source:
Journal of Management & Marketing Review (JMMR); 2024, Vol. 9 Issue 1, p35-48, 14p- Subject Terms:
- Source:
- Additional Information
- Subject Terms:
- Subject Terms:
- Abstract: Objective - The global surge in internet purchases drives economic growth and contributes significantly to developed countries' improved living standards. Methodology/Technique - This unprecedented e-commerce boom, facilitated by the convenience of round-the-clock online shopping, has reshaped consumer behavior. Within this landscape, educational level emerges as a prominent demographic determinant influencing online purchasing patterns. The Slovak Republic has experienced an upward trajectory in internet purchases across various educational segments, highlighting a growing preference for online shopping experiences. Findings – However, it is important to note that a discernible gap in online shopping behavior persists between these educational strata. Moreover, Slovakia's achievement of its convergence goal, aligning with the European Union's admission average, underscores its commitment to growth and development. This accomplishment highlights the nation's progress and reflects the pivotal role of e-commerce in shaping economic trajectories. Novelty - We analyze the trend of online shopping in Slovakia compared to the EU 27 average and top-performing countries, finding that Slovakia exhibits a steeper trend, especially among highly educated individuals. In an era where online interactions and transactions have become integral to daily life, the nexus between educational attainment, online purchasing behavior, and economic advancement demands continued research and analysis. [ABSTRACT FROM AUTHOR]
- Abstract: Copyright of Journal of Management & Marketing Review (JMMR) is the property of Global Academy of Training & Research (GATR) Enterprise and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)
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