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Chanel Flap Bag Now Costs More Than €10,000 in Paris.
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- Author(s): Rascouet, Angelina (AUTHOR)
- Source:
Bloomberg.com. 3/27/2024, pN.PAG-N.PAG. 1p.
- Subject Terms:
- Additional Information
- Subject Terms:
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- Abstract:
Chanel has raised the price of its classic medium-sized flap bag to over ¿10,000 in Paris, a 6.2% increase from earlier this year. The luxury brand justifies the price increase by citing rising costs of raw materials and production. Chanel also increased prices in other markets such as China, Japan, and Australia. While luxury brands like Chanel have traditionally been able to raise prices without losing customers, there are signs that entry-level customers are cutting back on spending. Chanel primarily caters to affluent customers, whose spending power remains strong despite a slowdown in overall demand. [Extracted from the article]
- Abstract:
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