Conspiracy beliefs predicting health behaviors: an integration of the theory of planned behavior and health belief model.

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    • Abstract:
      Conspiracy beliefs and misinformation can impact health behaviors and initiatives. The current study used structural equation modeling to test integrated models comprised of the Theory of Planned Behavior (TPB) and Health Belief Model (HBM) within the context of the COVID-19 pandemic to determine how conspiracy beliefs may predict relevant behaviors. Based on a sample of 529 US and Canadian adults, two types of behaviors were assessed (i.e., vaccination status and subsequent booster willingness) using models based on two common COVID-19 conspiracy belief types (hoax and government). Overall, conspiracy beliefs predicted most factors of the TPB and HBM. Perceived susceptibility was a consistent mediator regardless of conspiracy type or outcome variable. Findings have implications for public health interventions and compliance with public health initiatives such as vaccination uptake. [ABSTRACT FROM AUTHOR]
    • Abstract:
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