Market in Motion.

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  • Author(s): Croll, Ben (AUTHOR)
  • Source:
    Variety. 3/27/2024, Vol. 363 Issue 9, p47-48. 2p. 3 Color Photographs.
  • Additional Information
    • Subject Terms:
    • Abstract:
      MipTV, a television industry event, is facing challenges due to the decline in pay-TV revenue and slower streaming growth. The event is seeking to redefine itself and attract attendees by hosting presentations on the state of unscripted television and commissioning trends. The market floor will feature exhibitors showcasing their content, including NBCUniversal's event series "The Americas" and the travel-reality competition "Destination X." The popularity of formats like "The Traitors" and "Gladiators" has highlighted the value of high-quality, engaging programming that can bring different generations together. However, producing such content comes at a higher cost, leading to a need for co-production and financing partnerships. MipTV aims to facilitate these partnerships and provide concrete information, advice, and networking opportunities to its attendees. The current global climate of uncertainty and unrest has influenced the types of content being bought and sold, with a focus on solutions, activism, mental health, and positive reinforcement. The event will also explore unconventional angles in storytelling, such as addressing wrongful incarceration and presenting a nuanced portrayal of Nelson and Winnie Mandela. Overall, MipTV aims to address the challenges faced by the television industry and provide valuable insights and opportunities for its attendees. [Extracted from the article]
    • Abstract:
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