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Heiwa black cotton swabs a sensation in Tokyo.
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- Author(s): Madden, Normandy
- Source:
Advertising Age. 7/11/2005, Vol. 76 Issue 28, p14-14. 1/9p. 1 Color Photograph.
- Subject Terms:
- Additional Information
- Subject Terms:
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- Abstract:
Discusses the success of Life, the brand name of black cotton swabs from Heiwa Medic Co. in Japan as of July 11, 2005. Reason why consumers prefer the black swabs over white swabs; Difference of the black swab from the white swab; Factors that contribute to the success of Life; Marketing plans of Heiwa for the product.
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