O IMPACTO DA COVID-19 NA GESTÃO DE CENTROS DE FITNESS. (Portuguese)

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    • Alternate Title:
      THE IMPACT OF COVID-19 ON FITNESS CENTERS MANAGEMENT. (English)
      EL IMPACTO DEL COVID-19 EN LA GESTIÓN EN LOS CENTROS DE FITNESS. (Spanish)
    • Abstract:
      The aim of this study was to analyze the impacts and verify the adaptations made in Fitness Centers (FC), during the social distance caused by the COVID-19 pandemic and the strategies found afterwards.The sample was composed by 10 FC's Technical Directors (TD). The semi-structured interview was used as a tool and integrated 4 dimensions: Financial Management; Digital Services; Sports Facilities; Human Resource Management. The interviews were all in person inside the Fc's and the anonymity and confidentiality were secured. The interviews were recorded and then transcribed. The data were analyzed using MaxQda (v20.4.0). The results showed that FC's suffered significant drops in turnover. The digital model became central, and the internal management application was the most used tool to monitor the facilities. Covid-19 pandemic caused damage in a short amount of time within the FC's, but it has provided an opportunity to strengthen and diversify the sector in mid-term. [ABSTRACT FROM AUTHOR]
    • Abstract:
      El objetivo del estudio analizar los impactos y comprobar las adaptaciones realizadas en Centros de Fitness (CF), durante el distanciamento social por obligación legal y las estrategias utilizadas posteriormente. La muestra estaba formada por 10 directores técnicos (DT). El instrumento utilizado la entrevista semiestructurada, que consta de 4 dimensiones: Gestión Financiera; Digitalización de Servicios; Instalaciones Deportivas; Gestión de Recursos Humanos. Las entrevistas fueron cara a cara y se garantizó el anonimato y la confidencialidad, fueron grabadas y posteriormente transcritas. Los datos analizaron ayuda de MaxQda (v20.4.0). Los resultados mostraron que el FC's sufrió caídas significativas em la facturación. La maqueta digital pasó a ser central y la aplicación de gestión interna fue la herramienta más utilizada para supervisar los espacios. La pandemia de la COVID-19 causó daños a corto plazo a las FC's, pero ofreció la oportunidad de fortalecer y diversificar el sector a medio plazo. [ABSTRACT FROM AUTHOR]
    • Abstract:
      O objetivo do estudo foi analisar impactos e verificar as adaptações realizadas em Centros de Fitness (CF), durante o distanciamento social provocado pela pandemia COVID-19 e as estratégias encontradas após o mesmo. A amostra foi constituída por 10 Diretores Técnicos (DT). O instrumento utilizado foi a entrevista semiestruturada, constituída por 4 dimensões: Gestão Financeira; Digitalização de Serviços; Instalações Esportivas; Gestão de Recursos Humanos. As entrevistas foram presenciais e o anonimato e confidencialidade foram assegurados. Estas foram gravadas e posteriormente transcritas, os dados foram analisados com o auxílio do MaxQda (v20.4.0). Os resultados mostraram que os CF sofreram quebras significativas no volume de negócios. O modelo digital passou a ser central e o aplicativo de gestão interna foi a ferramenta mais usada para monitorizar os espaços. A pandemia da COVID-19 veio provocar danos a curto prazo nos CF, mas comportou a oportunidade de fortalecer e diversificar o setor a médio prazo. [ABSTRACT FROM AUTHOR]
    • Abstract:
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