Glenn Martens on Layering Fabrics And Personalities in Diesel Collection.

Glenn Martens, the Belgian designer for Diesel, is preparing for his fifth physical runway show for the brand. This time, the brand has embraced an innovative format by livestreaming the entire show preparation process, allowing more people to participate and engage with the brand. Martens aims to democratize fashion and make it accessible to everyone, while still maintaining Diesel's irreverent and unapologetic approach. The brand has seen sales growth and increased popularity, particularly among Gen Z customers. Martens' upcoming collection will feature a mix of Diesel's raw attitude and frisky energy, with sleeker silhouettes and unexpected textures. The collection will also showcase the layering of different personalities within the Diesel muse through the use of double layering, distressed effects, and coating treatments. Martens emphasizes the importance of staying true to Diesel's roots and not using exclusive-specific materials. He believes in the spirit of curiosity and finding new solutions, resonating with younger customers. [Extracted from the article]

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